Chapter5 The Value of Information

ContentInformation changes the way supply chains can and should be effectively managed, and these changes may lead to, among other things, lower inventories. What is the Bullwhip Effect? What are the main factors contributing to the increase in variability in the supply chain? What are the methods for Coping with the Bullwhip Effect? Designing the Supply Chain for Conflicting Goals.

EmphasisWhat is the Bullwhip Effect? What are the main factors contributing to the increase in variability in the supply chain? What are the methods for Coping with the Bullwhip Effect?

ObjectivesHelp students know: 1) What is the Bullwhip Effect? 2) What are the main factors contributing to the increase in variability in the supply chain? 3) What are the methods for Coping with the Bullwhip Effect?

Hours6

Case studyBarilla SPA Company and Wal-mart Company.

 Case studyZebra Hospital Supply Chain. Watching the Video and discussing the following questions: 1) How did the technology help to collect information of healthcare system? 2) Why could the information help to improve supply chain efficiency and accuracy for the healthcare system?

Case studyRFID Wal-Mart Standards. Watching the Video and discussing the following questions: 1) Why does Wal-Mart implement the RFID system?

Case study:UPS. Watching the Video and discussing the following questions: How does information help to facilitate the UPS Supply Chain performance?

Homework:1. Read the papers on the Bullwhip Effect in various Journals(2000-2013).