Chapter 8 Strategic Alliances

ContentIntroduction; A Framework for Strategic Alliances; Third-Party Logistics; Retailer-Supplier Partnerships; Distributor Integration; Manufacturer-Supplier Partnerships

EmphasisFour types of Strategic Alliances: Third-Party Logistics; Retailer-Supplier Partnerships; Distributor Integration; Manufacturer-Supplier Partnerships

ObjectivesHelp students know four types of Strategic Alliances, and the advantages and the disadvantages of each Strategic Alliance.

Hours6

Case studyWal-mart Company, Volvo Company and so on.

Case study:Ford. Watching the Video and discussing  the following questions: 1) What types of business partnerships are used by Ford to improve supply chain performance? 2) How does the information technology help Ford to maintain the strategic relationships with its partners?

Homework:Read the papers in relation to this field in various Journals(2000-2013).

  • International of Production Economics

  • Supply Chain Management-An International Journal

  • International Journal of Operations & Production Management

  • Computer and Industrial Engineering